So you’ve got a website and it seems really good, but can people find it easily when they search online?

These days the key to finding new customers is to make sure your business can be readily found when searching via online search engines such as Google.

What is SEO?

SEO stands for search engine optimisation. It simply means that your website has been optimised so that it is well ranked by search engines.

SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, GoogleBing, and Yahoo!.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Tips for optimising your web content

Keywords are essential

Have a think about what words people might use to search for your business or product? For example, people looking for a plumber might search ‘plumber’, but they could also search for a solution to their problem, for example ‘leaking tap’. Use a few different keywords, not just the obvious ones.

Placement of keywords

Google looks for keywords in certain areas of your website, such as your website title tag, meta description tag and headings. Having descriptive keywords in these areas will help boost your search engine rankings.

Tag your images

Make sure your meta data contains alt tags for all your images – Google reads these so putting a few keywords in there can also help boost your rankings.

Quality content is the key

There’s no point simply loading your website with keywords in an unintelligble pattern – Google’s algorithm’s can see when content looks dodgy. You’re better off having plenty of professionally written content with carefully placed keywords. Regular blogging on your business website can have a great impact on your search engine rankings, as can regularly publishing news or media releases, as these type of posts are naturally keyword rich.

Want to refresh your website content? Contact Belinda at Belgal Communications.
Belinda Galbraith is a Corporate Communications Consultant and Freelance Copywriter based in the Southern Highlands of New South Wales.