The benefits of business blogging

The world of blogging is growing rapidly which means it’s getting harder and harder to stand out from the crowd. Why blog? It is worth having a blog for your business, purely from a search engine optimisation (SEO) stand point. Your site will benefit from...

How to prepare for a media interview

Fronting up to the media can be extremely daunting. But with some good preparation you can take the fear out of the situation and face the reporters with confidence. Done well, media interviews can be an effective part of your public relations campaign. Here’s...